Swot And Pest Analysis Of Easyjet Tourism Essay

Swot And Pest Analysis Of Easyjet Tourism Essay In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. EasyJet seems like very good situation and more expertise will predict have great opportunities for the low cost strategy. Resultingly the saturated market and lack of other choice in the British, competition is likely aggravated ineluctability followed by acquisition and coalition, an early sign of which is EasyJets purchase of British Airline subsidiary GO. In UK airline market, gave very less growth opportunities, therefore focus will be on the other continental market. Next step forward in this direction is a new base going Dutch, Berlin, with flights from 11 European cities, and as well on Eastern Europe. Price strategy was also the focus point, its expansion their route network. At last, promotion also needs to convince people that it is safe to fly and constitute EasyJet as Euro largest low fare airline. 3.1 SWOT analysis 3.1.1 Strengths: EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). The brand name EasyJet has all the qualities required for long term memory storage and will not be easy to forget. The airline flies to main destination airports throughout Europe making it very attractive to business travellers. It gains efficiencies compared to traditional carries with rapid turnaround times, and progressive landing charge agreements with airports, maximizing asset utilization. Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. 3.1.2 Weaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. On the other hand, the business model can over time become blurred under competitive pressure and consolidation of the Low Cost Carries (LCC) industry. The airline must be continuously innovative to maintain its current advantage in e-tailing. Increased fleet capacity could be difficult to fill during lean periods and in the face of growing competition in a matured market. 3.1.3 Opportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. 3.1.4 Threats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. 3.2 PEST analysis The following factors are likely to have an influence on the EasyJet. 3.2.1 Political Factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. 3.2.2 Economical Factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Figure : Source Impact of Low Cost Airline Mercer Management Consultancy 2002 Secondly, it is apparent that the low cost airline market is characterised by: mergers and acquisitions; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy e.g. Debonair. Furthermore, the low cost carriers operate short haul, point to point traffic with short frequencies, pursue aggressive marketing campaigns and deal with secondary airports. EasyJet, however, has differentiated in this respect by dealing with major hub airports e.g. Gatwick. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. 3.3.3 Social Factors The low cost carriers position their product to leisure travellers and non business travellers, however EasyJet has differentiated by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. Figure Low Cost Airlines Gaining Momentum in Europe Schneiderbauer, D. Fainsilber, O. (2000) 3.2.4 Technological Factors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions.

Elphaba from “Wicked” by Gregory Maguire Essay

Analyze the Main CharacterThe main character named Elphaba, in the novel Wicked, raises the debate to whether evil is inherited genetically or developed by social injustice. Elphaba, having been born with a pale green skin tone and razor sharp teeth was automatically rejected by society at birth. As she grew older she developed a vast knowledge of the world around her which led her desire to be influential towards the greater good. Even though her intentions were genuinely efficacious she was labeled wicked due to the narrow views on eccentricity throughout society. This is the conflict in which Elphaba was to succumb in order to fulfill her desire to better the world. Elphaba was born a munchkinlander to the reverend of a unionist church and the daughter of a wealthy family. Even though she was born to a promising background she was destined for failure due to birth defects. Elphaba was born with green skin and razor sharp teeth because of a green elixir in which her mother ingested in large quantities during the pregnancy. These abnormal traits caused even the narrow minds of her parents to have distaste for her; her parents were afraid of her at first but later learned to love her for she had become an extremely kind and loving person. She was born with a negative connotation to her name which could possibly dampen her future. Despite the constant badgering and scrutinizing due to her irregularities Elphaba developed a mind of phenomenal capacity. Her father spent much time tutoring her in her younger years and teaching her to love knowledge. With this love for knowledge she excelled in public schooling and was accepted with full decoration to attend Shiz University. Wishing to attend Shiz to develop her brain she was soon discovered to be that of a witch with potential to develop amazing powers. She was then lead on by the head mistress madam Morrible to pursue her powers and then later to engage in a meeting with the wizard of Oz. Now, having developed a great magical ability, Elphaba was to meet the wizard who she thought could be able to help her fulfill her desire to better the world. To her surprise, it was revealed that the wizard had no power at all  and with the help of madam Morrible planned to use Elphaba as the power in order to fuel his own dictatorship. Elphaba quickly rejected the wizards’ proposal and went into hiding promptly. In doing so the wizard persuaded society that she was wicked because of her abnormal looks and that she was capable of destroying their Land of Oz. Society surged against Elphaba killing everyone and everything she ever loved. This drove Elphaba to lose all control and use her divine magical powers to harm the society that rejected her. This could be considered the point in which Elphaba fulfilled her title as â€Å"wicked.†Elphaba was born to abnormal looks with a kind heart but later became wicked because of the cruel behavior of society. If she were only given the chance to prove her intentions she may have succeeded in improving the status of the world. But due to the evil intentions of the wizard her life was thus written as the wickedest of them all.

Abstract. This Memoir Employed A Mixed Methods Design To

ABSTRACT This memoir employed a mixed methods design to evaluate the current system of justice for minors in Haiti. The problem is several juvenile participants became involved in the formal justice system currently set up for adults, with no intervention effectiveness for juveniles. There are remedies that will prove effective. In the latter sections propose interventions in the Juvenile Justice system in Haiti that will reduce the rates of juvenile delinquency when implemented. Examination of juvenile reform systems across the globe including the USA, India, Mexico and France with interviews with government officials further suggest and indicate that proposed intervention will reduce the likelihood of subsequent repeat offenders. If†¦show more content†¦Prior to colonialism juveniles were recognized only within the family structure. Only, the mistreatment of the youngsters who continue to suffer from improper procedure as it relates to judgement is as a direct result of the residue of colonization. Post-Colonial Haiti chose to overlook the malignancy of its tainted generational roots. Now more than ever it is apparent to the world looking on the level of Haiti’s affliction caused by reckless acts of greedy migrants. There are a myriad issues resulting from improper formation of societal norms after colonialism. Partly, due to long held results of colorism in a post-colonial culture (Jones T. , 2000). According to an article in The Post c olonialist, â€Å"Haiti was post-colonial before it was cool†. (Curtis, 10/24/2014) This is just to say that while other countries were making adjustments to submit to their colonizers, Haiti was is full preparation to retrieve what rightly belonged to her. The spiteful revenge of the colonizers, left the retrieval difficult with haunting outcomes. 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