Societal Marketing Concept Essay -- essays research papers

Individual Project 11. minded(p) the trend in fleshiness among American consumers, which industries stand to benefit the close to? Why? Given the obesity issues in the American consumers, the nourishment manufacture has benefited from this trend. Under the Societal merchandise Concept organizations have to balance high society profits, customers wants and the societys interests. The problem is to determine what is best for the society in this case. Beca commit there is a difference between short term consumers wants and long term consumers upbeat (Brown, 2005). This issue can be very hard to handle, because it is not alone companies market with a social conscience. In one hand consumers distinguish they want healthy foods, but in the other hand, their look contractsing towards unhealthy foods. Some companies may have initiated sincere efforts to provide healthier products however, it is complicated to modify the consumers behavior in this regards (KnowledgeWharton, 2005 ). As indicated by The Soy Daily (2003) over recent years rates of obesity have escalated rapidly, increasing consumption of diets high in fats and sugars, and declining levels of physical activity. This behavior generates a marketing opportunity to the food industry, which benefits them due to the heavily back up marketing campaigns the do to attract consumers (Leatherhad Food International, 2004). Even though any(prenominal) organizations such as Childrens advertizing Review Unit (CARU) announced its intentions to do a new level of advertising to good nutritional practices and change surface asked a big company like Burger King to aggressively erect healthier alternative, this efforts are not enough (Commercial Free Childhood, 2005). These policies or guidelines run afoul the interests of an industry that encourages people to eat more. If people really ate less, food producers, retailers and fast-food among others, would lose business. Even schools can be affected on the inc ome they encounter from companies marketing fast foods and soft drinks. That is why food companies take luxuriant advantage of their connections in Congress and federal agencies to make sure that anti-obesity campaigns focus on individual food choices, not food marketing practices (Nestle, 2000). 2.How would you use the information on which Americans trust for marketing purposes? These data provided by the s... ...rce Lays function on Food Industry For A Major Transformation in Diet. Retrieved on inch 21, 2005 from http//thesoydailyclub.com/Research/obesity08292003.aspKnowledgeWharton (February 23, 2005). Marketing & fleshiness. Retrieved on March 21, 2005 from http//www.the-river.net/2005/02/marketing_obesi.htmlLeatherhad Food International (June 2004). Emerging Concepts in the Global Food & wassail Industry. Retrieved on March 21, 2005 from http//www.lfra.co.uk/lfi/pdf/press820.pdfCommercial Free Childhood (March 15, 2005). Food Advertising Pushed Into Harsh Spotlight. Ret rieved on March 21, 2005 from http//www.commercialexploitation.org/news/articles/carustiffensguidelines.htmNestle, M. (June 22, 2000). Fight on Obesity Faces Hefty Commercial Problems. Retrieved on March 21, 2005 from http//www.commercialalert.org/obesitynestle.htm Neitlich, A. (November 21, 2003). A Revolutionary Marketing Strategy...Trust Me. Retrieved on March 21, 2005 from http//www.sitepoint.com/article/marketing-strategy-trust Joyce, M. & Stewart, J (August 1999). What can we learn from time-use data? Retrieved on March 22, 2005 from http//www.bls.gov/opub/mlr/1999/08/art1full.pdf