Pestal Analysis of Airline Industry in India Essay

Economics Project Submitted To suhana malik Submitted By raJbeer kaur Enrollment no. m 8023863880 Class Roll NO 62 Course MBA Company elect British Airways Existing Line of Business Aviation New grocery storeplace Indian Aviation Industry British Airways Future Indian Plans British Airways global CEO Willie Walsh finds India to be one of the fastest growing air power markets in the world. Walsh, who was in Mumbai on September 3rd, 2010 to announce a code-sh be parallelism with Kingfisher Airlines, says that despite the air passage business facing mounting competition from other multinational carriers operating inIndia, he is not worried as India has huge ontogenesis potential and each player can realize a decent pie of the expanding market. On the flip side, he tells that though the future of the air travel constancy is consolidation and many foreign carriers want to invest in India, Indian law does not permit them to do so. Mr. Willie Walsh said, India is the second l argest market for us after the US. In fact, after the recession, India was among the fastest regions to rec everywhere from the downfall. We are operating in and out of India for the past several decades and will advance to o so in a consolidated fashion.We fix a huge customer base here and we still find growth opportunities in the region. Though I cant divulge tax income details from India, I have always said that India will be one of the biggest aviation markets in the future and clearly, we want to have a truly strong presence in this market. PESTLE Analysis The Indian Airline Industry Political Factors intentness existing in the artless. uniform it or not, the political interference has to be present e realwhere. Given infra are a few of the political factors with remark to the airline industryThe airline industry is very susceptible to changes in the political milieu as it has a great bearing on the travel habits of its customers. An liquid political environment cau ses uncertainty in the minds of the air travellers, regarding travelling to a point country. Overall Indias recent political environment has been for the most part unstable imputable to international situations & continued tension with Pakistan. The Gujarat riots & the governments inability to control the situation have withal led to an emergence in the instability of the political arena.The most significant political event however has been September 1 1 . The events occurring on September had finicky significance for the airline industry since airplanes were involved. The immediate results were a huge dissolve in air handicraft payable to safety & security concerns of the slew. multinational airlines are greatly affected by trade relations that their country has with others. Unless governments of the two countries trade with each other, there could be restrictions of flying into particular area leading to a going of potential air traffic (e. . Pakistan & India) Another aspect is that in countries with high corruption levels the like India, bribes have o be paid for every permit & license required. therefore constant liasoning with the minister & other government official is necessary. The state possess airlines suffer the maximum from this problem. These airlines have to make several special considerations with respect to selection of routes, free sit to ministers, etc which a closed-doorly owned airline need not do.The state owned airlines also suffers from archaic laws applying single to them such as the retirement age of the pursers & hostesses, the labour regulations which make the instruction less flexible in taking ecision due to the presence of a strong union, & the heavy control &interference of the government. This affects the quality of the service legal transfer & therefore these airlines have to think of innovative service marketing ideas to flummox their problems & compete with the private operators. Economic Factors Busines s cycles have a huge reaching impact on the airline industry.During recession, airline is considered a luxury & therefore spending on air travel is cut which leads to shorten prices. During prosperity phase people indulge themselves in travel & prices increase. by and by the September 11 incidents, the world economy plunged into global recession due to the depressed sentiment of consumers. In India, even a company like Citibank given first class railway shreds instead of plane tickets. The loss of income for airlines led to higher operational costs not only due to low demand but also due to higher insurance policy costs, which increased after the WTC bombing.This prompted the industry to lay off employees, which bring forward fuelled the recession as spending decreased due to the rise in unemployment. Even the SARS outbreak in the Far East was a major(ip) cause for slump in the airline industry. Even the Indian carriers like Air India was deeply affected as many flights were off due to internal (employee relations) as well as external problems, which has been discussed later. loving Factors The changing travel habits of people have very wide implications for the airline industry. In a country like India, there are people from varied income groups.The airlines have to recognize these individuals and should serve them accordingly. Air India needs to center on their clientele which are mostly low income clients & their habits in baffle to keep them satisfied. The destination, kind of food etc all has o be chosen carefully in accordance with the tastes of their major clientele. Especially, since India is a land of extremes there are people from various religions and castes and every individual travelling by the airline would expect customization to the greatest possible extent. For e. g.A Jain would be satisfied with the service only if he is served Jain food and it should be kept in mind that the customers next to him are also Jain or at least vegetari an. Another good example would be the case of South West Airlines which occupies a solid position in the minds of the US air travelers as a reliable and convenient, fun, ow fare, and no frills airline. The major element of its success was the augmented marketing mix which it used very effectively. What South West did was it made the environment inside the plane very consumer friendly.The crew neither has any uniform nor does it serve any squander foods, which indirectly reduces the costs and makes the consumers feel comfortable. Technological Factors The increasing use of the net profit has provided many opportunities to airlines. For e. g. Air Sahara has introduced a service, through the internet wherein the unoccupied seats are auctioned one week prior to the departure. Air India also provides many internet based services to its customer such as online ticket booking, updated flight information & handling of customer complaints.USTDA (US trade & development association) is fina ncial support a feasibility study and workshops for the Airports Authority of India as part of a long-term effort to promote navigation, surveillance, and air traffic management systems for Indias aviation sector that will assist the country meet the expect growth and demand for air passenger and cargo service over the next decade. A proposal for restructuring the existing airports at Delhi, Mumbai, Chennai and Kolkata through long-term lease to make them world class is under consideration.This will help in attracting investments in improving the infrastructure and services at these airports. background k presentlyledge up of new international airports at Bangalore, Hyderabad and Goa with private sector interest is also envisaged. A good example of the impact of technology would be that of AAI, wherein with the help of technology it has converted its obsolete and unused hangars into profit centers. AAI is now leasing these hangars to international airlines and is earning huge pr ofits out of it.AAI has also tried to lend oneself space that was previously wasted installing a lamination machine to laminate the baggage of travelers. This activity earns AAI a lot of revenue. These technological changes in the environment have an impact on Air India as well. Better airport infrastructure, heart and soul better handling of airplanes, which can help reduce maintenance cost. It also facilitates more flights to such destinations. Legal Factors Prior to 1953, there were 9 private airlines in operation with too many surplus aircraft and the airline industry was sick. There was no competitive environment in the onopolized aviation market.