Sirius Satellite Radio, Inc. :: Marketing Business Plan Essays

COMPANY BACKGROUNDSIRIUS Satellite intercommunicate was embodied on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name downstairs which the FCC license to distribute air piano tuner was given to. SIRIUS Satellite communicate currently offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and childrens programming to subscribers throughout the unite States. Their primary source of revenue is through subscription fees, with most of their customers subscribing to SIRIUS Satellite Radio on either a monthly or a per annum basis. They also derive revenue from activation fees, advertising sales on non-music channels and the direct sale of SIRIUS radios, which are currently sold in over 6,500 retail locations close to the nation. As of December 31, 2004, SIRIUS has had over 1.2 gazillion subscribers and 375 employees.MARKETSThe overall market for Sirius is any consu mer that listens to the radio. The target market that Sirius is aiming for is the 100 one million million million automobiles currently on the road today. Sirius only has to gain a diminutive portion of this market to become a profitable company.COMPETITIONSirius faces contender for both listeners and advertising dollars. In addition to pre-recorded entertainment purchased or gainful in cars, homes and using portable players, Sirius competes most like a shot with the following providers of radio or other audio functionXM Radio. Siriuss direct antagonist in satellite radio service is XM Radio, the only other FCC licensee for satellite radio service in the United States. XM Radio broadcasts certain programming that we do not offer. XM Radio service is also offered as an selection on various car model brands, certain of which do not also offer SIRIUS radios. Traditional AM/FM Radio. Siriuss emulation also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for legion(predicate) years and generally offers free broadcast reception pay for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local anaesthetic nature, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also wipe out begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services. Internet Radio and Downloading Devices. Internet radio broadcasts have no geographic limitations and can provide listeners with radio programming from around the country and the world.