Tate & Lyle Sugar to Be Fair-Trade Case Study Example | Topics and Well Written Essays - 1000 words - 15

Tate & Lyle net profit to Be Fair-Trade - Case Study ExampleIt is evidently clear from the discussion that during the growth stages of a result, the product manufacturers should focus much on devising specific strategies for maintaining growth. During this stage more competitors will enter the market, companies growing the number of product offerings in disposition to differentiate themselves from competitors, the prices whitethorn begin to fall and the emphasis whitethorn shift from moderate to heavy advertising and promotion activities(Planning Middle Growth Stage, 2010). Tate & Lyles product form white sugar is in the growth stage of its product life cycle and hence it may severe completion from the market as more and more competitors may enter the market for reaping the profit. It is severe for Tate & Lyle to sell their product for a higher price even though the sales volume and in the public eye(predicate) awareness may increase.Tate & Lyle needs to elaborate on their dis tribution or logistics channels in order to reach more remote customers during the growth stage of their product, grain white sugar. Moreover, the expenditure on promotional activities and advertising should be increased in order to tackle the efforts of competitors. Even though the sales of Granulated white sugar may increase during the growth stage, the expenditure for maintaining the growth phase would be more than any other stages of the entire life cycle of the product.