Advertising Essay Example | Topics and Well Written Essays - 1000 words - 7

Advertising - Essay Example ding, packaging and diversification makes the market very vulnerable and a very appropriate mechanism to be at the realm of market fair share is challenging obligation to most firms. Different impressions are created technically by advertisements; Shrank in his work, â€Å"The Language of Advertising Claims,† calls the advertising techniques â€Å"pseudo-information.† He claims that there is thin line between falsehood and truth in the advertisement message (p. 543). The ever outstanding supremacy claim of a product or a service by the ads leaves ultimate users and consumers to be very critical in decision making and instigate an informed judgment. A number of people claim immunity to ads, saying that they base their purchases on solely on the fact of value and desire, but still ads are designed in such a manner that they operate beyond the level of mind awareness and it influences even those claiming immunity to such messages. This essay navigates in depth the enticing aspect of ads to customers, how the ads create emotions and attitudes towards the service or product in question and most likely the intended connection of feelings towards the product advertised. Creation of awareness and urge to capture a fair market share becomes the basis on which ads are aimed at. The wit and authoritativeness in bringing out the superiority factor of the product or service and the bare reason to lure customers to use the same turn out to be the much intended target of ads. The designated use of words in the ads ensures that there bridging link on how ads agencies work versus how the savvy personalities work solely to achieve the ads objective (David 119). Ads create positive influence, both economically and socially. It is further stressed that there is built of expectations, emotions, and false needs through ads. Ads try to create an impression of belonging to a social cadre in the society. The urge to associate with a class of individual or just a personality makes an ad